A piece commissioned by Amazon Affiliates to help new online marketers with their content creation. A practical guide and resource for small business and online creators.
What is Content Marketing? The Complete Guide
Content marketing is one of those terms that gets quickly mixed and confused with other marketing terminology we hear today: audience, content creation, vlogging, social media, and more (watch out for the jargon). So what is content marketing? "Content is just . . . content, unless it's driving behavior change in your customers and prospects.